Ziff Davis has announced the sale of its Connectivity division to Accenture for $1.2 billion in cash, a move that will allow the company to focus on its core brands.
The transaction includes Ookla’s Speedtest and Downdetector properties, which will be acquired by Accenture as part of the deal. According to Accenture, the acquisition supports the company’s efforts to build end-to-end network intelligence services that are essential for AI-based transformation. This acquisition is seen as a strategic move to enhance Accenture’s capabilities in the technology consulting sector.
The Connectivity division, which generated $231 million in revenue in 2025, has been a significant contributor to Ziff Davis’s business. The company acquired Ookla for $15 million in 2014, and since then, the division has experienced growth, partly due to the 5G rollout and the increased demand for bandwidth during the pandemic, as reported by Reuters.
The sale is expected to take several months to finalize, but Ziff Davis will continue to operate Speedtest and Downdetector in the interim. This ensures continuity for the services provided by these brands.
Recent restructuring efforts at Ziff Davis have included layoffs among Eurogamer’s most experienced editors and its entire video team. Additionally, VG247 was reduced to a two-person gaming guides site. These moves indicate a shift in the company’s focus towards its core brands, such as IGN, Mashable, and Everyday Health.
Accenture, a global technology consulting company headquartered in Dublin, is known for its expertise in providing strategic consulting services to enterprises. The acquisition of Ziff Davis’s Connectivity division is expected to strengthen Accenture’s position in the market.
As reported by Reuters, the deal is seen as a strategic move that will allow Ziff Davis to concentrate on its core brands, potentially leading to a more focused business strategy.
