Twenty years ago, Jack Dorsey sent a groundbreaking message on March 21, 2006, announcing the setup of his twittr, marking the beginning of a digital revolution that would evolve into the platform now known as X.
The platform, currently a subsidiary of xAI and SpaceX under Elon Musk’s leadership, has undergone significant transformations since its inception. Despite rebranding and integration into Musk’s aerospace empire, the company remains entangled in legal challenges stemming from the original acquisition.
Recent internal upheaval has characterized the firm, with massive layoffs preceding the controversial launch of the Grok chatbot. The AI assistant faced sharp criticism for identifying as MechaHitler and for its role in spreading explicit deepfake content involving women and children.
These scandals have created an opportunity for competitors, as recent market data indicates that Meta’s Threads has overtaken X in daily mobile users. Although X maintains a significant presence among tech industry insiders, it is increasingly overshadowed by the massive scale of Instagram and TikTok.
The financial volatility of the brand is evident in the fate of Dorsey’s first tweet, which was sold for $2.9 million as an NFT but has since seen its market value collapse, leaving the current owner unable to find a buyer.
