Comscore’s Proximic by Comscore platform has been integrated with Acast, Libsyn, SiriusXM, Spotify, and Triton Digital. This integration enables advertisers to purchase podcast and streaming audio inventory based on individual episodes rather than broad audience demographics and show-level genres. Jessica Trainor, head of partnerships at Proximic, stated, “By delivering transcript-level intelligence based on what is actually being said during an episode, Proximic is helping advertisers invest with confidence and reach listeners in the moments and environments that matter.”
The announcement regarding this integration was made on July 22, 2026, as reported by AdExchanger. Inside Radio published a report on the development the following day, July 23, 2026.
