Moonshot AI paused new subscriptions to its Kimi K3 model on July 19, 2026, after demand pushed its GPUs close to full capacity within just 48 hours of launch.
The company stated that user demand during the initial period exceeded projections and strained its computing infrastructure to its limits. Existing subscribers will not be affected by this pause in new subscriptions, as the company prioritizes available compute resources for current members.
Moonshot AI launched the Kimi K3 model on July 16, 2026. Kimi K3 is an open-weight AI model featuring 2.8 trillion parameters. The model includes a one-million-token context window and native vision capabilities.
To manage the increased demand, Moonshot AI is adding capacity as quickly as possible and plans to reopen new subscription spots in batches. The company also restructured its membership plans into “Kimi Membership” for web, app, and office use, and “Kimi Code Membership” for programming workflows.
The API pricing for Kimi K3 is set at $3 per million input tokens and $15 per million output tokens. Moonshot AI reported annual recurring revenue of $300 million in June 2026, and its valuation surpassed $20 billion in May 2026, with ongoing negotiations for investment that could elevate it beyond $30 billion.
The full open-weight model of Kimi K3 is scheduled for release on July 27, 2026. The high demand for Kimi K3 reflects the competitive landscape in AI, where startups face challenges in scaling their infrastructure rapidly.
