Instagram is expanding its Instagram for TV app to Google TV devices in the United States, two months after its debut on Amazon Fire TV in December, enhancing the viewing experience for its users.
This expansion aims to better compete with YouTube, which largely dominates the TV space, and rival TikTok, which also offers a TV app. Instagram hopes to capture viewers watching content on the couch, offering a viewing experience similar to flipping through TV channels. The app, originally launched to extend Reels viewing beyond mobile devices, now allows users to browse posts from their Instagram feeds directly on their televisions.
The app is personalized for each user, displaying Reels based on content and creators they enjoy on the Instagram app. Reels are organized into channels and categories based on topics such as comedy, music, and lifestyle. Videos play automatically without requiring users to scroll, making it a seamless experience.
Users can like, view comments, and reshare Reels through the app. They can pair the app with their existing Instagram account and add up to five accounts per home, or create a new account specifically for TV viewing, providing flexibility and convenience.
