Google has introduced a new AI-powered virtual try-on feature that enables users to see how clothing items look on their own bodies, revolutionizing the online shopping experience. The feature is now available in the United States across Google Search and Google Shopping.
To utilize this tool, users can upload a full-length photo of themselves and generate an image of themselves wearing a selected piece of clothing by tapping a “try it on” icon on a product listing. The resulting images can be saved and shared with others. This new feature differs significantly from Google’s previous try-on technology, which displayed clothing on a range of professional models rather than on the individual user. The launch follows a two-month testing period and comes after Google released an experimental AI try-on app called Doppl, which uses similar technology but can also generate videos.
In addition to the virtual try-on tool, Google has also updated its price alert system to provide a more personalized experience for shoppers in the U.S. Users can now set an alert for a specific product and specify their preferred size, color, and the exact price they are willing to pay. The system will then notify them when an offer matching all their criteria becomes available.
Furthermore, Google has announced a new generative imagery feature for outfit and room design inspiration, scheduled to launch this fall. Users will be able to enter a natural language query, such as “design ideas for a bedroom,” and the system will generate visual options. It will then use its “vision match” technology to find and display shoppable product listings that correspond to the generated images, making it easier for users to find products that match their desired design.
