Google Chrome has officially launched three new productivity features to enhance multitasking and integration with Google’s ecosystem, amid intensifying competition from AI-focused browser developers.
The rollout represents Google’s response to the evolving “browser wars.” Companies such as OpenAI and Perplexity are developing agentic browsers, prompting Google to accelerate the release of consumer-facing tools. While the latest update focuses on utility rather than artificial intelligence, Google recently integrated its Gemini AI assistant into Chrome to counter these emerging rivals.
The new Split View feature allows users to view two web pages side-by-side within a single browser window. Google designed this to facilitate multitasking, such as watching a video while taking notes. Users can activate Split View by dragging a tab to the left or right edge of the browser window or by right-clicking a link and selecting “Open Link in Split View.” The tabs automatically snap into position, and users can exit the layout via a right-click menu.
Chrome’s native PDF annotation tool eliminates the need to download files or use third-party applications. Users can now highlight text and add notes directly within the browser. The feature supports basic document tasks, including digitally signing files, filling out forms, and making personal notes on personal or professional documents.
The third addition, Save to Google Drive, simplifies file management by bypassing local storage. Users can save PDFs directly to their Google Drive accounts, where they are automatically organized into a dedicated “Saved from Chrome” folder. This prevents files from being lost on local devices and ensures immediate cloud accessibility.
These updates follow the recent expansion of Gemini and other agentic features to Chromebook users. Furthermore, Chrome is preparing to introduce vertical tabs, a layout pioneered by The Browser Company’s Arc browser. Tech-savvy users can currently enable vertical tabs experimentally via browser flags. Google aims to retain its user base by introducing features that competitors have popularized, reducing the incentive for users to switch browsers.
