As 2025 crosses its halfway point, Apple is gearing up for a significant product offensive, with over 15 new hardware releases anticipated before the year concludes. This ambitious roadmap, alongside major software enhancements like iOS 26, signals a particularly active period for the tech giant, promising substantial upgrades across its core product lines.
Leading the charge is the much-anticipated iPhone 17 family, poised to generate considerable excitement after several years of more incremental updates. The traditional ‘Plus’ model is reportedly being phased out, making way for an all-new iPhone Air. Speculation also suggests a potential rebranding of the Pro Max variant to the iPhone Ultra, signifying a top-tier offering. The standard iPhone 17 is expected to feature a larger display and an improved selfie camera, among other enhancements. The iPhone 17 Air is rumored to boast a radically thin, futuristic design, though this sleek profile might necessitate certain compromises. For professional users, the iPhone 17 Pro is set to receive an upgraded camera system, increased memory, and the powerful new A19 Pro chip. Meanwhile, the iPhone 17 Pro Max is anticipated to be physically thicker, designed to accommodate an even larger battery, offering unprecedented endurance.
Beyond mobile, Apple’s Mac and iPad lines are also in line for significant refreshes, including the debut of devices powered by the next-generation M5 chip. While several new iPads and Macs have already launched this year, more are on the horizon. The M5 MacBook Pro is expected to retain its familiar design but will be configurable with M5, M5 Pro, and M5 Max chip variants, promising substantial performance gains. The M5 iPad Pro will similarly integrate the M5 chip, optimized to leverage the enhanced multitasking capabilities introduced with iPadOS 26. For desktop users, a new Mac Pro is expected to feature an M3 Ultra chip, mirroring the power of this year’s Mac Studio, with a slim possibility of a redesigned case.
Wearables are also a strong focus for Apple this fall, with major upgrades slated for the Apple Watch and AirPods. The Apple Watch Ultra 3 is set to introduce 5G RedCap connectivity, hypertension sensors, and expanded satellite features, marking a significant leap in health and communication capabilities. The Apple Watch Series 11 will maintain its existing design but will incorporate high blood pressure detection. For the more budget-conscious, the Apple Watch SE 3 will receive an updated S-class chip, making it a more modern offering compared to its predecessor. The AirPods Pro 3 are also expected to feature upgraded noise cancellation and a new H3 processor, though their release might potentially extend into early 2026.
Apple’s smart home ambitions, despite facing delays with Siri upgrades, are moving forward with at least two, and possibly three, new Home products anticipated. A new Apple TV 4K is likely to be Apple Intelligence capable, powered by an upgraded A-class chip. The HomePod mini 2 will feature a new Wi-Fi modem and enhanced compatibility with other Home products, improving ecosystem integration. A more speculative, yet intriguing, addition is the “HomePad,” envisioned as a dedicated smart home command center running homeOS, though its timing remains uncertain.
Rounding out the comprehensive product refresh are several other key revisions. The AirTag 2 will incorporate a new Ultra Wideband chip for improved range and stronger privacy features. The M5 Vision Pro is expected to be primarily a spec bump, integrating the new M5 chip with minimal other changes. Finally, the Studio Display 2 will retain its 27-inch size but will upgrade to MiniLED technology and likely include camera improvements, enhancing its visual performance and utility.
Beyond these confirmed plans, a wildcard product remains a possibility: the Pro Display XDR 2. As a niche and rarely updated product, reports suggest Apple may be preparing its successor for a late 2025 or early 2026 launch, which would complement the new Mac Pro. With such a robust pipeline of new hardware, Apple is poised for an exceptionally exciting remainder of the year, offering a wide array of choices for consumers looking to upgrade their tech ecosystem.
