Apple is set to host its first event of the year on March 4 at 9AM ET in New York City, with simultaneous events in London and Shanghai.
The “Apple Experience” event, as it is called, is expected to bring significant hardware announcements, according to Bloomberg’s Mark Gurman, who reported earlier this month that Apple was planning such announcements as early as the week of March 2. The event is anticipated to feature new iPads and MacBooks, including a refreshed MacBook Air and 14- and 16-inch MacBook Pros equipped with M5 Pro and M5 Max chips. Notably, the base M5 MacBook Pro was introduced in October 2025.
Speculation surrounding the event also includes the potential announcement of a new entry-level MacBook, which might be available in various colorways such as light yellow, light green, blue, and pink. For the iPad lineup, Apple is rumored to be announcing an entry-level model powered by an A18 chip, capable of running Apple Intelligence. Additionally, the iPad Air is expected to receive an M4 upgrade. While the event is expected to focus on these new devices, updated Mac Studio, Studio Display, and Mac mini models are anticipated to be released later this year.
It remains unclear whether Apple will stream the event publicly, as the company has not made an official announcement regarding the availability of a live stream.
