Apple shares fell after reports emerged that the company’s more capable, AI-powered Siri experience is taking longer to ship, pushing key features further into 2026 than investors had anticipated.
Apple has been framing its work on Siri as part of its broader Apple Intelligence initiative. However, the rollout of these enhancements has been gradual. As a result, the company is facing growing comparisons with its faster-moving AI competitors in the market.
The delay in Siri’s upgrade is significant because the virtual assistant is at the center of the iPhone experience. Upgrades to Siri have the potential to influence various aspects, including user retention and hardware upgrade cycles, thereby impacting Apple’s overall business.
Although Apple has not released a detailed feature-by-feature timeline for the Siri upgrades, the company has indicated that the next-generation Siri is planned for 2026. This information has set investor expectations, which have now been affected by the reports of further delays.
