Apple is reportedly planning to introduce ads in Apple Maps as early as next year, allowing businesses to pay for promotion in search results. According to Bloomberg reporter Mark Gurman, the ads will target restaurants and other brick-and-mortar businesses.
The development is part of a broader effort by Apple to expand its advertising capabilities across iOS. The company currently displays ads in the App Store, and this move is expected to further enhance its advertising offerings. Apple plans to differentiate its advertising platform from competitors by providing a superior interface and leveraging artificial intelligence to deliver more relevant results to users.
Gurman notes that the introduction of ads in Apple Maps will make it similar to Google Maps and other apps, where businesses can pay to be promoted in search results. However, he also raises concerns about potential user backlash, pointing out that Apple devices and apps are increasingly becoming platforms that promote paid services.
