Anthropic has launched a new premium subscription tier called “Max Plan” for users who require higher usage limits for their Claude AI assistant, targeting professionals who heavily rely on the tool.
Anthropic’s new “Max Plan” offers two options: a $100/month tier with 5x more usage and a $200/month tier with 20x more usage than the existing Pro plan. According to Anthropic product exec Scott White, the Max plan was created in direct response to customers who’ve deeply integrated Claude into their professional workflows and keep hitting rate limits. “We want to give people choice on the type of plan that they can use to get the scale of usage that they want,” White explained.
The company is positioning Max between its individual plans (Free and $20/month for Pro) and its enterprise offerings. It’s specifically targeting professionals who expense Claude rather than accessing it through company-wide deployments. “This is a new way that power users can get access, often for professional use cases, without needing the entire business to have an enterprise plan already,” White said.
While White wouldn’t provide concrete numbers for what these increased limits actually mean in terms of messages per day or tokens per month, he framed it as “units of consumption” that scale with the Pro plan. When asked what Max users could accomplish that Pro users can’t, he painted a picture of all-day usage: “Imagine you’re basically doing your entire role by generating outputs on Claude — we wanted people to do that.”
The launch follows Anthropic’s recent release of Claude 3.7 Sonnet, which the company describes as its “most intelligent model to date.” The timing isn’t coincidental — more powerful models combined with new features like web search and agentic coding likely drive deeper adoption and higher usage demands. The $200/month Max Plan directly competes with a similar tier offered by OpenAI, launched in December.
Max subscribers will also get early access to new features before they roll out to other users. White was tight-lipped about what those might be, saying “You’ll see soon,” and adding that he’s “excited for all the new capabilities that we’re launching soon to get Claude the ability to solve bigger, more ambitious problems for users.”
Anthropic describes Claude as “an indispensable virtual collaborator” that can “change how people perceive their limits professionally.” White highlighted three key use cases driving high usage: automating tedious work, providing professional “superpowers” for existing roles, and helping users expand into new professional areas. For power users constantly frustrated by hitting Claude’s limits mid-workflow, the new plans could be worth the premium — especially for those who’ve made AI assistance central to their daily work.
