Amazon is setting up a new research and development group focused on agentic AI within its consumer product division, as announced at a recent event on Wednesday, according to CNBC.
The new R&D group will be based at Lab126, Amazon’s hardware innovation hub that has developed devices such as the Amazon Echo and Kindle. This strategic placement indicates a strong emphasis on integrating the developed AI capabilities with physical hardware, suggesting that the tech giant is looking to enhance its existing product lines with advanced AI functionalities.
The primary objective of this group is to develop an agentic AI framework, which Amazon plans to utilize to enhance its robotics endeavors. Specifically, the company aims to equip its warehouse robots with expanded skills and capabilities, underscoring its ongoing investment in automation and AI-driven logistics solutions.
Agentic AI refers to artificial intelligence systems designed to act autonomously and intelligently in dynamic environments, often performing tasks that require planning, reasoning, and interaction with the physical world. By focusing on this area, Amazon is pushing towards more sophisticated and adaptable robotic systems within its vast operating network, potentially revolutionizing its logistics and supply chain management.
For further details regarding the scope and specific projects of the newly formed agentic AI group, TechCrunch has reached out to Amazon, indicating a growing interest in understanding the full implications of this initiative.




