Despite initial concerns that AI would replace creative jobs, it has instead created new opportunities for creatives to refine and correct AI-generated content.
Graphic designer Lisa Carstens has experienced an increase in clients seeking her expertise to improve materials poorly produced by generative AI tools like ChatGPT, according to an NBC News report. Generative AI can produce various content types from text prompts, including text, images, videos, and audio, but the output quality is often imperfect. This imperfection creates opportunities for human creatives to step in and enhance AI-generated content. One freelancer reported that half her current work involves cleaning up or rewriting AI-generated articles for clients.
The rise of AI imperfections presents new opportunities for creatives concerned about job displacement. While some freelancers refuse to work with AI-generated content on principle, others are capitalizing on AI’s shortcomings to find new avenues for their skills. However, the long-term availability of this type of work is uncertain, as AI tools continue to evolve and improve.
When deciding on project production methods, creators should weigh the benefits of a human touch against the convenience and cost-effectiveness of AI, particularly when budgets are limited. The decision hinges on whether the project requires the nuance, context, and human understanding that AI currently lacks.
