Substack has launched a built-in recording studio that enables creators to pre-record and publish videos directly on the platform, marking a significant expansion of its video capabilities.
This move positions Substack more directly against multimedia competitors by streamlining the production process for creators, consolidating tools that were previously separate. The company stated that creators using audio or video features grew revenue 50% faster than those who did not.
The Substack Recording Studio is available only on desktop and supports solo videos and conversations with up to two guests. Creators can add custom watermarks, share their screen, and use auto-generated clips and thumbnails. The studio brings recording, clip distribution, and thumbnail design into one place, as creators previously had to use separate tools to accomplish these tasks.
Substack has allowed video uploads since 2022 and began letting creators livestream and monetize videos last year. Additionally, the company launched a $20 million Creator Accelerator Fund to help transition creators from other platforms. Recently, Substack launched a TV app available on Apple TV and Google TV, featuring a “For You” row for recommendations.
The growth of video content on other platforms is notable, with YouTube viewers watching over 700 million hours of podcasts monthly on living room devices in 2025, up from 400 million per month the year prior. Substack, predominantly known as a newsletter platform, has invested in video to position itself as a competitor to Patreon. Netflix has also invested in bringing video podcasts to TV.
