YouTube TV has announced new lower-priced subscription plans that enable users to customize their service around specific interests like sports, news, and entertainment, with over 10 different bundles to be introduced.
The company plans to introduce more than 10 different bundles, each priced below the existing main plan’s $82.99 per month rate. The comprehensive plan, which provides access to over 100 networks, will remain available. The new options began rolling out this week, with a full launch over the next several weeks.
Key offerings include a Sports plan at $64.99 per month, $18 less than the main plan. It covers all major broadcasters along with FS1, NBC Sports Network, every ESPN network, and ESPN Unlimited. The Sports + News bundle costs $71.99 per month, $11 below the main plan rate. News channels in this package comprise CNBC, Fox News, CNN, MSNBC, Bloomberg, and additional national outlets.
An Entertainment plan priced at $54.99 per month saves subscribers $28 compared to the main option. It includes major broadcasters plus FX, Hallmark, Comedy Central, Bravo, Paramount, Food Network, and HGTV. Families can add channels like Disney Channel, Nickelodeon, National Geographic, Cartoon Network, and PBS Kids for an extra fee. Another option, the News + Entertainment + Family plan at $69.99 per month, incorporates kids’ content alongside news and entertainment channels.
New subscribers qualify for discounts on select plans, potentially reducing costs for the first few months or the entire first year. All plans maintain YouTube TV’s core features, including unlimited DVR storage, support for up to six family members per account, multiview functionality, and other standard capabilities. Users can further personalize with optional add-ons such as NFL Sunday Ticket + RedZone, HBO Max, and 4K Plus.
This shift to customizable bundles mirrors early strategies from services like Sling TV, which emphasized à la carte selections to differentiate from traditional cable packages where viewers paid for unwanted channels. Streaming providers initially promised affordability and choice over pay TV, but costs climbed as they incorporated more networks, particularly sports programming, to rival cable and linear TV offerings.
Live TV streaming services like YouTube TV delivered convenience and some savings relative to cable, yet prices had approached similar levels. The new plans arrive amid consumer confidence at its lowest point in more than 11 years, influenced by labor market concerns and elevated prices that have prompted greater spending caution among households.
