Airbnb has introduced a set of new features aimed at enhancing user interaction, search functionality, and customer support. The updates include social tools for travelers to connect, an improved search experience that suggests properties outside of initial filters, a redesigned map interface, and an expansion of its AI-powered customer service assistant.
Building on the “Experiences” feature launched earlier this year, which allows travelers to book activities like cooking classes and guided tours, the company is now adding a social layer. At its summer release in May, Airbnb first indicated it would introduce features to foster more interaction between users, with the objective of increasing bookings for both rental properties and Experiences.
With the new social tools, users who book the same Experience can now see the names and hometowns of other participants before the event. Following the activity, attendees have the option to connect with one another through the application’s chat feature. To initiate a conversation, a user must send a message request. Once connected, they can exchange photos or coordinate future plans. A new “Connections” tab will also be added to user profiles, displaying a list of people they have met during these activities.
Airbnb emphasized that privacy controls have been a central part of the design. When a user books an Experience, a pop-up prompt will ask for permission to share their profile picture, name, and location of origin with other participants. If a user dismisses this prompt, the setting defaults to “don’t share.” In this case, other travelers will only see the user’s chosen picture and initials. The company also confirmed that users retain the ability to block or report other individuals. All reports will be reviewed by Airbnb’s community team. Furthermore, even after a connection request is accepted, a user can remove that connection at any time. The introduction of in-app chat means the company will also have to manage the moderation issues that are typical for social platforms with direct messaging capabilities.
As part of its winter release, Airbnb is rolling out a new search experience. This update is designed to show users properties that are just outside their specified search criteria. The search results will now include three new scrollable lists, referred to as carousels. The first carousel will display properties that are slightly above the user’s set price range. The second will show properties that may be missing certain amenities the user selected, such as a swimming pool. The third carousel will present properties in nearby locations that otherwise meet the user’s criteria. Airbnb stated that it implemented this change after observing that users frequently adjust their search parameters and often book properties that fall outside their initial filters. The new search function proactively presents these alternatives.
The company has also redesigned its Maps view. The updated map will now display nearby points of interest, including local landmarks, attractions, and restaurants. Users can tap on these points of interest to view a description and see their distance from a potential rental property. This feature is intended to encourage travelers to use the Airbnb app more actively while on their trip.
Additionally, Airbnb is expanding the availability of its AI-powered customer service assistant. The tool, which was first launched in the United States, is now accessible to users in Mexico and Canada. This expansion includes support for English, Spanish, and French. The assistant has also been upgraded to provide more detailed and personalized answers based on a user’s profile, booking history, and specific reservation details. The chat interface will now feature “quick action cards” that allow users to perform common tasks, such as processing a cancellation or changing reservation dates, directly within the conversation.




