OpenAI is entering the world of feature film production with an animated movie titled Critterz, utilizing its generative AI tools, with a planned debut at the Cannes Film Festival in May.
Critterz narrates the story of forest creatures going on an adventure after a stranger disrupts their village, as reported by the Wall Street Journal. The concept originated from Chad Nelson, a creative specialist at OpenAI, who conceptualized the project. To bring this film to life, OpenAI has formed partnerships with Vertigo Films based in London and Native Foreign based in Los Angeles.
A significant emphasis is placed on the accelerated production timeline for Critterz. The animation is expected to be finished in about nine months, a considerably shorter duration compared to the typical production time for traditional animated features. Additionally, the budget is notably lower, reportedly under $30 million, which contrasts with the often substantial budgets associated with conventional animation projects.
Despite the substantial reliance on AI tools for the production of Critterz, human involvement remains essential. The script was penned by human writers, some of whom have previously worked on Paddington in Peru. Human artists have been engaged to create sketches that will subsequently be transformed into animation using OpenAI’s technology. Moreover, human voice actors will be cast for the characters, rather than using AI-generated voices.
The production crew for Critterz is relatively compact, comprising approximately 30 individuals, which is significantly leaner compared to the teams typically involved in animated feature productions.
The impending release of Critterz occurs against the backdrop of ongoing discussions and debates within the entertainment industry concerning the integration of AI technology into filmmaking. While some creatives have expressed concerns regarding the potential threats to their professions, major companies are proactively exploring the utilization of AI to enhance their business operations. The success of Critterz could potentially pave the way for a broader shift towards AI-driven animation within Hollywood and the wider film industry.
