Apple’s September 2025 event introduced a wide range of new hardware and software, emphasizing enhanced performance, innovative design, and improved user experiences across iPhone, Apple Watch, AirPods, and accessories.
The iPhone Air is Apple’s thinnest iPhone yet at 5.6mm, featuring a grade 5 titanium frame and Ceramic Shield 2 on both front and back. The 6.5-inch Super Retina XDR display supports ProMotion up to 120 Hz. Internally, it is powered by the A19 Pro, N1, and C1X chips, paired with iOS 26’s Adaptive Power Mode for all-day battery life.
The camera system includes a 48 MP Fusion Main camera and an 18 MP Center Stage front camera, supporting stabilized 4K HDR video and Dual Capture. Color options include space black, cloud white, light gold, and sky blue, with storage capacities of 256 GB, 512 GB, and 1 TB. Pre-orders begin September 12, with availability on September 19.
The iPhone 17 is Apple’s more affordable core model, powered by the new A19 chip for efficient everyday performance, gaming, and AI-driven tasks. The device features a 48 MP Fusion camera, a wide front camera, and a Super Retina XDR display with ProMotion.
Battery life is enhanced through an improved internal design. Available colors include cosmic orange, deep blue, and silver, starting at 256 GB storage.
The iPhone 17 Pro and 17 Pro Max feature a redesigned aluminum unibody with vapor chamber cooling. Displays measure 6.3 inches and 6.9 inches, respectively, offering Super Retina XDR with ProMotion 120 Hz, Always-On display, 3000-nit peak brightness, and Ceramic Shield 2 protection.
Powered by the A19 Pro chip, these models deliver up to 40% performance gains, with a 6-core CPU, 6-core GPU, Neural Accelerators, and a 16-core Neural Engine. Wireless connectivity is provided by the N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.
The triple 48 MP Fusion camera system supports up to 8x optical zoom, an advanced Photonic Engine, and Bright Photographic Style. The 18 MP Center Stage front camera supports 4K HDR video, Dual Capture, and AI-enhanced group selfies. Pro video features include ProRes RAW, Apple Log 2, and genlock.
Battery life for eSIM-only models reaches up to 39 hours of video playback, and storage ranges from 256 GB to 2 TB. Prices start at $1,099 for 17 Pro and $1,199 for 17 Pro Max.
The Apple Watch SE 3 offers essential features with enhanced performance and extended battery life. It includes a faster processor, improved fitness and health tracking, and runs watchOS 11 with Apple Intelligence, integrating seamlessly with iOS 26. Lightweight and durable, it comes with new finishes and personalizable band options.
The Apple Watch Series 11 introduces a thinner case, brighter display for outdoor use, and longer battery life. It features advanced health sensors for heart rate and sleep tracking, and runs watchOS 11 with new Apple Intelligence capabilities.
The Apple Watch Ultra 3 is built for extreme conditions, featuring a ruggedized casing, extended battery life, and advanced environmental sensors. It supports Live Translation, advanced workout tracking, and full integration with iPhone devices.
The 3rd generation AirPods Pro include enhanced Active Noise Cancellation, Adaptive Audio, longer battery life, and a USB-C charging case. They integrate with Apple Intelligence for context-aware listening and support Lossless Audio with Apple Vision Pro.
iOS 26 introduces the Liquid Glass interface, Live Translation, improved visual intelligence, and on-device AI for privacy-safe operations. Developers can leverage local AI for offline tasks. The update also enhances call and message management, CarPlay, Apple Music, Maps, Wallet, and introduces the Apple Games app.
Apple unveiled ultra-thin protective MagSafe cases for iPhone Air and 17 Pro, a recycled yarn Crossbody Strap, and a MagSafe Battery providing up to 40 hours of video playback. Cases are available in TechWoven, Clear, and Silicone, offering scratch resistance and multiple color options.
