The Nintendo Switch 2 has achieved significant success in the U.S. market, surpassing 2 million units sold since its launch, with sales 75% ahead of the original Nintendo Switch, according to data from Circana analyzed by Mat Piscatella.
The strong performance of the Nintendo Switch 2 significantly boosted hardware spending in July 2025, reaching $384 million, the highest July hardware spending since July 2008. The Nintendo Switch 2 was the best-selling console in the U.S. for July and holds the top position for year-to-date sales in both unit and dollar terms, surpassing the PlayStation 5. Adding to Nintendo’s success, the Nintendo Switch 2 Pro Controller became the best-selling accessory of the year in the U.S., measured by both dollar and unit sales.
Last month, the Nintendo Switch 2 was recognized as the fastest-selling game console of all time in the U.S., exceeding the PlayStation 4’s initial sales. When asked if the Switch 2 could outsell the Switch 1, Piscatella offered a cautious perspective, stating, “What the launch sales of Switch 2 primarily tell us is that they made a lot of Switch 2 to sell at launch. Lifetime sales and launch sales of a console often do not correlate, meaning that some consoles with small launches ended up doing incredibly well lifetime (PS2 only sold 400k in its launch month) while others with big launches ended up not doing as well lifetime. Since launch month demand is rarely satiated by available supply (and it is certainly not a great sign when it is, historically) all we can really get a read on at launch is the confidence of the manufacturer to make so many units available, and the ability of the supply chain to get those units into the market.” He added, “But having the biggest launch month sales for any new video game hardware platform is a helluva good start.”
The software charts for July 2025 were dominated by new releases. EA Sports College Football 26 debuted at No. 1 and is already the third best-selling game of the year in terms of dollar sales. The EA Sports MVP Bundle, which includes both Madden NFL 26 and College Football 26, followed at No. 2 for July and No. 12 for the year-to-date. Donkey Kong Bananza debuted at No. 3 for July and No. 20 year-to-date, despite Nintendo not sharing digital sales data. Tony Hawk’s Pro Skater 3+4 debuted at No. 4 for the month.
Xbox also had a strong presence in July’s charts. Forza Horizon 5 reappeared at No. 7, boosted by its PlayStation release. Call of Duty: Black Ops 7 was at No. 5, and Grounded 2 debuted at No. 8. Grounded 2’s success is largely attributed to its PC release, becoming the best-selling PC game of the month in dollar sales. However, it is absent from Xbox’s console rankings, likely due to its inclusion in Game Pass, which led many players to opt for the subscription-based console version. Microsoft published four of the top-selling games on both PC (Grounded 2, Tony Hawk, Call of Duty, and Minecraft) and PlayStation (Tony Hawk, Call of Duty, Forza, and Minecraft) this month.
Monster Hunter: Wilds remains the best-selling game of the year so far, followed by the Oblivion remaster. Overall software spending increased by 4% year-over-year to $4.5 billion, driven by growth in both mobile and non-mobile subscriptions, which offset a decline in console software spending. Total games spending for July 2025 was up by 5% year-over-year to $5.1 billion.
