Apple is expected to announce its September iPhone 17 event soon, with speculation surrounding the timing fueled by the emergence of an alleged “#AppleEvent” hashmoji on X.
The hashmoji, which features an Apple logo with a thermal imaging design, was identified by an X account that specializes in tracking these icons, and is said to activate at 9 am PT/12 pm ET. The appearance of this promotional tool suggests that an imminent announcement is likely, although the use of an event hashmoji remains uncertain due to xAI’s ongoing lawsuit against Apple.
According to current rumors, the iPhone 17 event is anticipated to take place on September 9. The speculation surrounding the event’s timing and details continues to build as the expected announcement date approaches.




