Instagram is internally prototyping a new feature called “Picks,” designed to help users discover shared interests among their connections, according to recent findings by reverse engineer Alessandro Paluzzi.
Screenshots shared by Paluzzi indicate that “Picks” allows users to select their favorite movies, books, TV shows, games, and music, after which Instagram would identify overlaps with friends who have chosen the same items. This functionality is expected to foster connections based on mutual interests among users.
The introduction of “Picks” is likely intended to facilitate more personal connections and stimulate conversations among users, aligning with Instagram head Adam Mosseri’s earlier statement that the platform would prioritize creativity and connection in 2025. Mosseri emphasized exploring new avenues for users to engage with friends through content discovery, and “Picks” appears to be a step in this direction.
However, the introduction of “Picks” could face scrutiny, as Instagram recently received backlash for its “Instagram Map” feature, with many users expressing disinterest. As an internal prototype, it remains uncertain when or if Instagram will officially roll out “Picks” to the public.
