YouTube is enhancing the shopping experience within its popular Shorts format with the introduction of new Shopping product stickers, announced on Wednesday, aiming to clarify when products featured in a Short are available for purchase.
The update follows a successful testing phase last month, during which YouTube observed a significant increase in user engagement. Shorts featuring the new Shopping product stickers saw over 40% more product clicks compared to those using the previous Shopping button interface. The previous interface displayed tagged products in a banner with a Shopping button, which viewers had to click to access a list of items.
With the new feature, creators can tag products within their Shorts, automatically generating a sticker based on the first tagged product. Creators have the flexibility to adjust the sticker’s size and placement. For Shorts with multiple tagged products, viewers can tap a downward arrow on the sticker to view the complete list. Clicking on a product will redirect viewers to the retailer’s website.
The global rollout of these Shopping product stickers is set to occur over the next week, except in South Korea, where YouTube plans to launch the feature soon. This move comes as YouTube Shorts continues its rapid growth. YouTube CEO Neal Mohan recently revealed at Cannes Lions 2025 that Shorts are now averaging more than 200 billion daily views.
In related news, Mohan also shared that Google’s Veo 3 video generator, capable of generating both video and audio, will be integrated into Shorts later this summer.
